Thanks to Big Data onliFe (online + offline), we analyze your market, your customers, and your competition to help you find new opportunities.

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We are the first Marketing Intelligence institute that speaks both the language of Data and Business.

We assist entrepreneurs and managers in seizing new opportunities, understanding changing scenarios, and making data-driven business decisions (Data Driven Decision Making).

We reduce error margins by up to 97% and shrink decision-making times to just 4 weeks, thanks to our Market X-Ray™ method that utilizes online Big Data to study the Competitive Arena. 

Use Data to be more competitive, acquire new customers, and beat your competitors!

Our clients

Since 2014, we’ve been investigating the web (and beyond) on behalf of those making strategic decisions in companies.

Caterina Vidulli

Through online Big Data, we have conducted +200 Market Research in +100 different sectors.

Unlike traditional Research Institutes, which rely on limited samples from surveys and focus groups or on one-size-fits-all sector reports, we capture the actual online behaviors of target customers and competitors, ensuring reliable, real-time updated, personalized, and independent data.

We use the most powerful software available in the international market, which enables us to extract and model data based on specific needs.

Giovanni Zanier

Dal 2014 indaghiamo il web (e non solo) per conto di chi prende decisioni strategiche in Azienda.

Tramite i Big Data online abbiamo realizzato +200 Ricerche di Mercato in  +100 settori differenti.

A differenza degli Istituti di Ricerca tradizionali, che si basano sui campioni limitati di sondaggi e focus group o su report di settore uguali per tutti, noi intercettiamo i reali comportamenti online di clienti target e concorrenti, garantendo dati affidabili, aggiornati in tempo reale, personalizzati e indipendenti.

Utilizziamo i più potenti software presenti nel mercato internazionale, grazie ai quali è possibile estrapolare e modellare dati sulla base delle specifiche esigenze.

Caterina Vidulli
Giovanni Zanier

Our motto is: We turn Big Data into Business Results.

Our mission is to democratize Data, make it accessible and understandable, and assist business operators in turning them into tangible results to grow their business.

Our proprietary online market research Method: Market X-Ray™ 

With traditional research methodologies, usually individual topics of interest are explored in depth. Thanks to our unique research methodology, we provide a perspective both micro and macro of the competitive ecosystem, bringing out the correlations between variables that seem disconnected from each other.
This is exactly what you need today to decode the complexity of your sector!

Market value

New international trends

Online spending of competitors

Web listening & reputation

Amazon intelligence

Strategies of competitors

Target avatar

Customer journey

DISCOVER OUR MARKET X-RAY METHOD

Read our Case Studies

We assist businesses of all sizes: from multinational corporations, to SMEs, to freelancers and in any sector, from B2B to consumer products.

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here is what our customers say

Optimizing Results in a Foreign Country

We wanted to improve commercial performance in a foreign market with competitive characteristics different from those that Freddy usually faced. Thanks to the discoveries of Central Marketing Intelligence, we had the opportunity to optimize the website and campaigns.

Alessandro Costa / Chief Marketing Officer FREDDY Spa
Tucano Brand Perception

The goal was to have a periodic screening of the perception and penetration of the Tucano brand in digital channels. From the investigation, unguarded countries emerged where the brand was present, and it helped us to enhance the screening and operational activities of digital marketing. Results above expectations!

Marco Masciadri / Chief Marketing Officer Tucano International Spa
A Clearer Direction for Decisions

When I came to know about CMI through word of mouth, I was struck by the possibility of having a service capable of providing a clearer direction for the decisions to be made in the company. The most interesting information was regarding the market and the targets: we will use it at the level of web content to rethink the design of some parts of the site, for social media, and for competitor analysis.

Francesca Scortegagna / Chief Marketing Officer Ygros Valves
Business Plan for a Spin-off

Beyond fully understanding the objectives of the assigned project, CMI, through its investigation, brought to light a series of extremely useful topics for discussing and refocusing, but above all better targeting the business model on which we were working. They also assisted us in securing funding from an Investment Fund.

Ivan Bonvini / Amministratore Delegato Gruppo Leba

Do you want precise and fast answers about your Market?

If you don’t have time to wait for a complete Market Research, discover our Marketing Intelligence Reports and receive within 48 hours the information you need to make business decisions.

Thanks to our interactive reports, you will have updated, reliable, and custom-tailored data for your company and your sector.

Choose the Data that serves you the most: from Competitor Analysis, to monitoring the web in your sector to discover your brand’s reputation, to studying what sells the most on Amazon, to the list of companies operating in a sector, to researching what your potential customers are looking for on Google, and much more, the choice is yours!

Find out more
Report Marketing Intelligence

CMI Academy and Boosters: The power of Data available to smaller entities.

Working closely with companies of all sizes, we have realized that what is lacking today is not just the Data, but rather the “culture of Data”.

Entrepreneurs and freelancers need help in understanding how to use Data and how to structure their Business and strategies based on accurate, updated, and personalized Data.

To assist small business owners and freelancers in taking control of their Business and their market, we have created Boosters, the Marketing Intelligence Community.

Discover our academy!

And you, what do you want to discover?

Tell us about your goals, your problems… or even simply what you would like to know to make that decision easier.

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