The Central Marketing Intelligence is the first agency created to investigate the web (and not only) on behalf of decision makers and C-level managers.
For simplicity we call it just “CMI”… a bit like FBI, CSI and so on.
Why is CMI born? Because nowadays the world is running at the speed of light.
How can you make the right move if you don’t know what’s going on in the market around you, or how your competitors are moving?
The CMI is here to give you the information and the answers you need.
``Knowing the future does not mean to predict it, but to know how to look around you.`` Mike Walsh
The CMI agents combine the knowledge of marketing and of market dynamics with a deep ability to analyze the web and the infinite information already mentioned online.
Our CMI agents are online investigation professionals, with years of experience in finding the information that are necessary to companies and to communication agencies.
Each agent has his area of expertise: some work on longer and more complex projects alongside the customer, other investigate remotely to find quick answers.
To find the informations you need, we don’t use traditional market research methods such as interviews, surveys and focus groups.
We leave those methods to the agencies that has been doing it for years, who already have their beautiful panels of respondents and a team of interviewers ready to call consumers.
Our focus group is the entire web, an immense panel where millions of people let us know in real time:
We are the first to be convinced that data for their sake are useless.
Investigation after investigation, we have developed a proprietary method, the Market X-Ray, to pick up the pieces of information available on your market.
We start from what you need to find out, those key questions that keep you awake at night. Those questions whose answers could help you make that decision that you have been postponing for a long time, or that you’re not sure you’ll make.
We identify from your questions the so-called “KPIs”, the key indicators that will help us to find the answers, and the methodology to calculate and identify them.
And then, we start… we follow up the clues to solve your case too.
We start from the questions that keep you up at night
We understand which indicators are more useful
We put all the pieces together to solve the case