Think that over the years we have investigated dozens of sectors for hundreds of companies and we have NEVER done two investigations that were alike one another. Each sector has its own peculiarities and every company has totally different needs and problems.
Clients often ask me what is the starting point for investigating their industry. The answer is simple: the base is a 360° survey that brings to light the most important elements of your market.
Why? Because if you do not first unearth information like:
Without this information, how can you proceed with anything else?
This is why we created the Market X-Ray, an investigation that studies all areas of your online market.
Unfortunately it is the hard truth and the sooner you accept it the better it will be.
Whatever your business is, there are certainly people who talk about it online:
By now, being aware of these conversations is no longer an option, but a necessity: it is the only way to prevent potential crises, to increase customer loyalty and also to find new leads.
There are questions that seem to have no answer: you would need a crystal ball!
Well, those are the questions we like the most. Once, a customer called me asking: “Can you intercept the interests of the Chinese with a high income who have travelled at least once in Italy?”
Um, maybe this is really an impossible question… but we could limit it and find the information that allows you to understand what Chinese are interested in around your brands’ topics!
This On Demand service is born for you that you have very clear ideas about what you would like to know.
Mike Walsh, futurist
The most obvious answer is that EVERYONE needs it, because who would you ever advise to make blind decisions? Who would you say to drive blindfolded? But this is not the truth: investigating the web is not for everyone.
You need it if:
But not only: if you really care about the decisions you make, if you feel them as responsibilities and if sometimes they keep you up at night.
It may seem obvious, but once a client told me at the end of an investigation: “Ok, but my company is not a brand and we are ok as we are”. If you believe so, then you do not need to know your market better.
This point may seem trivial, but I assure you that I have seen several customers enthusiast about the discoveries on their market and then … do not change anything at all. They did not use the collected information to seize new opportunities, nor to improve their communication, least of all to solve their problems. In this case, do not spend a single euro and do not waste even a minute.
Let me answer you this way: would you ever enter a car dealer asking “Hi, how much does a car cost?”.
I guess not, and the reason is obvious: every model and every type of car has a different price. You can choose a small car, a sedan, a SUV, a sports car … and each one would have a different price depending on the set-up, the optionals and so on.
The same applies to a market survey. Each market can be investigated endlessly and you can always proceed in more detail!
So the answer to the first question is the classic “IT DEPENDS“. It depends on a number of factors such as:
This, to tell you one thing: let’s talk about it. Contact us by filling out the form below, tell us what you need and we will find a way to help you uncover what you need at the price you can afford.
Undecided? Do not worry, it’s normal!
This is why we created the Basic X-Ray, a lighter version of the Market and Reputation X-Ray at a special price… that you will even be discounted if you then choose to continue with the complete survey!!
Click on the button, fill in the questionnaire and we will begin to investigate immediately.