An Italian multinational of luxury clothing for women wanted to launch a new line very different from the usual, which combines the elegant style with the sporty one.
Before making an investment in this entity and linking its brand to this type of line, the company asked us to intercept the trend and discover a number of things:
We have put in place all the tools available: network listening to track who was talking about it, research trends to discover the interest, study of product lines, social accounts and websites of competitors.
Following the evolution of the trend has allowed the company to launch the collection at the right time and to promote it in the most suitable way for our country.
March 24, 2016
Detective on Demand, Fashion, Social listening, Trend Analysis