Athleisure: tracking a trend

Central Marketing Intelligence > Athleisure: tracking a trend

Athleisure: tracking a trend

An Italian multinational of luxury clothing for women wanted to launch a new line very different from the usual, which combines the elegant style with the sporty one.

Before making an investment in this entity and linking its brand to this type of line, the company asked us to intercept the trend and discover a number of things:

  • The trend was born in the USA, but is it really coming to Europe?
  • What do the consumers think about it in Italy?
  • Which competitors are already launching this type of line? With which results?
  • And in the US, what marketing strategies worked best?

We have put in place all the tools available: network listening to track who was talking about it, research trends to discover the interest, study of product lines, social accounts and websites of competitors.

Following the evolution of the trend has allowed the company to launch the collection at the right time and to promote it in the most suitable way for our country.

Date

March 24, 2016

Category

Detective on Demand, Fashion, Social listening, Trend Analysis

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