A startup was developing a mobile application in the field of digital healthcare that could completely revolutionize the doctor-patient relationship.
They contacted us because they were about to launch the application on the market, and they were in the process of preparing the business plan for the next round of financing. They needed an all-round market survey that would bring out trends in Italy towards this type of services and the competitive landscape.
We started with a Market X-Ray, bringing to light:
The survey was summarized with a series of SWOT Analysis for each area of the market, to highlight the opportunities to be highlighted in the business plan and the threats to the project to be taken into account in the definition of the marketing strategy.
In conclusion: this is a non-simple market, still small but growing and in which you have to work to increase the demand … but this is the time to invest and with the messages and the right strategy have all the cards in rule to succeed. Good luck!
July 12, 2018
Market X-Ray, Startup