Digital health in Italy

Central Marketing Intelligence > Digital health in Italy

Digital health in Italy

A startup was developing a mobile application in the field of digital healthcare that could completely revolutionize the doctor-patient relationship.

They contacted us because they were about to launch the application on the market, and they were in the process of preparing the business plan for the next round of financing. They needed an all-round market survey that would bring out trends in Italy towards this type of services and the competitive landscape.

We started with a Market X-Ray, bringing to light:

  • All available data on how digital health is growing in Italy and which are the most relevant investments;
  • The main problems for doctors and patients listening to the network, and the most important issues related to digital health;
  • The characteristics of the two targets, doctors and patients, and how to achieve them better;
  • All types of software and competing applications that solve similar problems and their characteristics.

The survey was summarized with a series of SWOT Analysis for each area of ​​the market, to highlight the opportunities to be highlighted in the business plan and the threats to the project to be taken into account in the definition of the marketing strategy.

In conclusion: this is a non-simple market, still small but growing and in which you have to work to increase the demand … but this is the time to invest and with the messages and the right strategy have all the cards in rule to succeed. Good luck!


July 12, 2018


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