Digitree: enter a new market

Central Marketing Intelligence > Digitree: enter a new market

Digitree: enter a new market

DigiTree is a company dedicated to the discovery of new technologies that facilitate and make the work of all companies, large, medium or small, safer (Find out more by clicking here: www.digitree.it).

When the Australian parent company, Pacen Corp PTY ltd, decided to open Digitree, a branch in Italy, the knowledge of the Italian market was very limited. Compared to the Australian market, in Italy the dynamics are obviously different: customers have different dimensions and preparation on these issues. Furthermore, the marketing channels to reach them are very different.

Digitree contacted us precisely to give them a hand to better understand their market at 360: a true Market X-Ray.

The objectives were clear:

  • Understanding who the most dangerous competitors in Italy are and how they position themselves on the market;
  • Understanding which groups of target customers were in Italy;
  • Identify possible marketing strategies to reach target customers;
  • Intercepting the topics and articles that most interest the target;
  • Study the best competition websites to structure the new site in the best way.

By stripping the market, we helped the company understand how to move, choosing the right target customers, marketing actions and then how to structure the website and the promotional plan.

Date

May 24, 2017

Category

B2B, Market X-Ray

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