One of our partners marketing agency contacted us to evaluate the launch of a new division, dedicated to the organization of B2B events for companies and the public administration.
The objective of the investigation was to understand what the Italian and local panorama of this market was:
From the analysis, a very fragmented market emerged, with many small agencies ready to organize any kind of events. Each of them promoted different competitive advantages, like the availability of great locations or the network of hostess… but fortunately, some elements remained untouched, opening the opportunity for an interesting niche.
January 15, 2018
B2B, Market X-Ray, Marketing agency, Startup