Market of B2B event organization

Central Marketing Intelligence > Market of B2B event organization

Market of B2B event organization

One of our partners marketing agency contacted us to evaluate the launch of a new division, dedicated to the organization of B2B events for companies and the public administration.

The objective of the investigation was to understand what the Italian and local panorama of this market was:

  • How much and with which words do companies look for event organizations services?
  • What are the types of most searched events?
  • Who are the main competitors and how their offer is structured?
  • What online channels do they use and what are their strategies?
  • Is there a niche in the market that is still open? Which one can be more interesting to attack?

From the analysis, a very fragmented market emerged, with many small agencies ready to organize any kind of events. Each of them promoted different competitive advantages, like the availability of great locations or the network of hostess… but fortunately, some elements remained untouched, opening the opportunity for an interesting niche.

Date

January 15, 2018

Category

B2B, Market X-Ray, Marketing agency, Startup

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