This case was one of the most complex Market X-Ray so far. They client contacted us with the need to discover the state of online health of the Pampers brand, in order to have information complementary to those obtained in a traditional way through direct interviews.
The main objective were to discover:
But not only! The survey has allowed to bring to light the so-called “customer journey”, such as how mothers move online when they want to buy diapers.
We therefore answered a series of questions about the market, the targets and the competition:
The survey was so thorough that the final report had more than 200 pages! In addition to answering the questions of the brand manager, many ideas for reflection on how to improve the reputation and visibility of Pampers have emerged.
January 9, 2019
Market X-Ray, Social listening