A company leader in Italy for the production of smartphone covers was adopting a very aggressive strategy on social media, with many posts published every day on Facebook, Instagram and Twitter.
The CEO wanted to understand whether this strategy, which required significant economic and time-based resources, was successful or not.
What actual results were they getting? Were they able to create a real word of mouth?
In particular they wanted to understand if the response of the target audience to such a frequent publication was positive or not … also comparing the results with the most dangerous competitors.
For this analysis we used two types of tools: first, social listening software, second social ROI and analytics software. Then, we merged the reputation analysis with the evaluation of the marketing strategy.
The analysis helped the company to highlight its spontaneous word of mouth and the effective involvement of its consumers, comparing it with that of the competition and finding new strategies.
July 15, 2017
Fashion, Reputation X-Ray, Social listening