Reputation overview for a tender pitch

Central Marketing Intelligence > Reputation overview for a tender pitch

Reputation overview for a tender pitch

A marketing agency was participating in a competition for an Italian high fashion brand.

Before planning the strategy, they contacted us to get clearer ideas on the strengths and weaknesses of the brand. Knowing better the company for which they competed, they could have made a better proposal and above all based the proposed strategy on solid data.

The questions they asked us were:

  • How effective was the brand visible?
  • Did people talk about it online or not?
  • And in what parts of the world?
  • What did the people of the brand say and what was the sentiment?

It was just a standard investigation of the reputation, carried out with social listening software.

The analysis results helped the agency to know the prospect’s brand better and to  lay the foundations for the creative brainstorming.

Also, adding the results in the tender pitch was a plus point in their favor!

Date

May 15, 2016

Category

Fashion, Marketing agency, Reputation X-Ray, Social listening

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