A marketing agency was participating in a competition for an Italian high fashion brand.
Before planning the strategy, they contacted us to get clearer ideas on the strengths and weaknesses of the brand. Knowing better the company for which they competed, they could have made a better proposal and above all based the proposed strategy on solid data.
The questions they asked us were:
It was just a standard investigation of the reputation, carried out with social listening software.
The analysis results helped the agency to know the prospect’s brand better and to lay the foundations for the creative brainstorming.
Also, adding the results in the tender pitch was a plus point in their favor!
May 15, 2016
Fashion, Marketing agency, Reputation X-Ray, Social listening