Sic-Up – Basic XRay for the maintenance industry

Central Marketing Intelligence > Sic-Up – Basic XRay for the maintenance industry

Sic-Up – Basic XRay for the maintenance industry

SIC-UP, a company that deals with inspections and periodic maintenance of lifting equipment, contacted us for a Basic X-Ray, our preliminary market research.

As in every Basic X-Ray, we have studied:

  1. The market in general for the maintenance of lifting systems, discovering:
    • How people search online for maintenance services
    • What is changing in the research behaviour, which topics are most interesting
    • What are the hot topics in the sector that people talk about on social media, blogs and forums
  2. Target customers, ie designers and companies that use lifting systems, discovering:
    • Which blogs and newspapers read online
    • Which topics and articles interest him the most
  3. The SIC-UP brand, to understand:
    • How visible is the website from search engines and whether it is visible for the most important keywords
    • If and how much is spoken online
    • What are the results of engagement on social media
  4. The competition, discovering:
    • How are the 5 main competitors in the market positioned for supply and competitive advantage
    • What are the online strategies of competitors to reach users, keep in touch and sell
    • How to compare results on social media.

Describing the results obtained with the customer’s words, Daniele Ruoso:

I got to know Central Marketing Intelligence thanks to word of mouth and I immediately decided to start with the Basic Market X-Ray survey.

The thing that struck me most when I first heard about the services of Central Marketing Intelligence was their professionalism.

I decided to do the Basic Market X-Ray because my goal was to know the current position of my company and understand that of my main competitors.

The Basic Market X-Ray actually gave me interesting information on how they are positioned with respect to my competitors, the keywords to be used to better index the site and the social networks, how the competitors are moving and above all helped me to understand how and where invest my future budget to find new customers.

What they have discovered has exceeded my expectations, I am very satisfied, thanks to these data I am already planning web marketing actions.

I will certainly contact CMI also for future investigations and I would like to recommend their services to other entrepreneurs, colleagues and suppliers! “


January 9, 2019


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