Which bottled water do you like best?

Central Marketing Intelligence > Which bottled water do you like best?

Which bottled water do you like best?

A large Italian company producing bottled water wanted to understand what people think of their brand and their campaigns, especially those on television… which at that time were particularly controversial.

They wanted to find out:

  • How much do people talk about their brand and what do they say?
  • Are the controversies over the campaign isolated, or something felt by many people?
  • What are the other most visible water brands?
  • Which communities talk about water for health and for children?
  • How is the brand positioned relative to the competition?

It was therefore a case of reputation for consumers, in which the sentiment around a particular product / testimonial is discovered.

We have intercepted everything that is said about bottled water online and the importance of drinking water for health, helping the company better understand its reputation, its consumers and its positioning relative to the competition.

Among the main results, it is interesting to observe how one of the competing brands, Ferrarelle, was considered by consumers as a synonym not only for “sparkling water”, but also for sparkling and vivaciousness. On the contrary, the customer’s brand was almost exclusively associated with its testimonial, a character loved by fans.


June 12, 2017


Food & Beverage, Marketing agency, Reputation X-Ray, Social listening, Trend Analysis

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