A startup with a proprietary technology in the IoT field wanted to understand what was the most suitable market to launch its business.
There were a lot of applications and possible markets: how to choose the most promising and how to evaluate the winning business model?
By investigating every possible market, we have brought to light the threats and the opportunities for every possible application of their technology.
The startup market research confirmed the interest in their patent, but confuted many of the initial hypotheses … prompting the team to reflect on the choice of how to start the first tests.
October 7, 2017
Market X-Ray, Startup