CENTRAL MARKETING INTELLIGENCE
Situations considered normal before the research were actually questioned and sometimes overturned.
The absolutely positive experience has clarified many obscure points of the project, indicating the correct path to be followed to avoid errors (sometimes trivial) that can often be made. The service has been above expectations and I think it is excellent.
Results above the expectations
In addition to having fully understood the aims of the project assigned, in its investigation the CMI has brought out a series of themes of extreme usefulness to re-focus but above all to better target the business model we were working on. I would recommend the service.
The main objective was to know the market in which we would launch our startup in as much detail as possible, and Caterina from the CMI was truly exhaustive. After discovering information on the competition and the market, we partly "pivoted" the business model with which the idea was born.