An Italian multinational luxury woman clothing company wanted to understand how to improve its online marketing strategy to beat the competition.To choose the best marketing strategies, they wanted to understand who was most talked about, who had the best reputation and who was getting more online among the competitors.
Our agents have used network listening to identify the online visibility of the brand and its competitors, comparing the results obtained, the online channels in which they spoke and the rate of involvement of the audience.
Seeing their comparative results helped the company understand its strengths and weaknesses and identify the directions for action.
March 12, 2016
Fashion, Market X-Ray, Reputation X-Ray