A marketing agency were working to create the new e-commerce for a wholesale battery distributor.
Before starting with the development of the portal, they contacted us for a survey on this market: the goal was to find the right information, not to make decisions based only on instinct.
We investigated the market at 360°:
- How do customers search for large quantities of batteries online? What types of research do they do? How often?
- Who are the different target customers, the types of companies that are interested in buying batteries online in large quantities? How do they differ among one another? What are they interested in and what do they talk about? What are the main influencers?
- Who are the main competitors and players: who sells batteries online? Who sells them wholesale and only to companies? How are these competitors moving to find customers?
- How are the competitors’ websites structured: what are the best e-commerce maps? How much traffic do they get and from what sources?
The results have been used by the client to better understand the competitive landscape, and by the agency to structure the ecommerce, the website contents / SEO and the marketing campaigns to increase the visibility of the website.