Paints industry: a 360 ° market analysis

Central Marketing Intelligence > Paints industry: a 360 ° market analysis

Paints industry: a 360 ° market analysis

One of the leading paint companies in our country has contacted us to get a clearer idea of the paint market in Italy.

This is a very complex market, as it is made up of many actors: producers, distributors, dealers, installers and even architects, planners and builders!

The main objectives of the Market X-Ray were:

  • Market: understand how the interests of online customers are changing. Which types of paints are most interesting? What do people want to paint? What are the new trends and how much are they growing?
  • Target customers: distinguish between different targets and understand how to reach them. Where can they be found online? How to reach them? Who are the main influencers for each target?
  • Brand: evaluate what are the client’s results today. How are people talking about te brand? How much do they talk about the different products? What are the visibility and engagement results on social media?
  • Competition: compare strategies and results with the main competitors (and also with the smaller ones). What results do they get in terms of turnover? And of visibility? And of involvement on social networks?

After this journey into the world of online paints, the picture was much clearer!

Date

May 10, 2018

Category

B2B, Market X-Ray, Social listening

PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xOCExbTEyITFtMyExZDYwNDQuMjc1NjM3NDU2ODA1ITJkLTczLjk4MzQ2MzY4MzI1MjA0ITNkNDAuNzU4OTkzNDExNDc4NTMhMm0zITFmMCEyZjAhM2YwITNtMiExaTEwMjQhMmk3NjghNGYxMy4xITNtMyExbTIhMXMweDAlM0EweDU1MTk0ZWM1YTFhZTA3MmUhMnNUaW1lcytTcXVhcmUhNWUwITNtMiExc2VuITJzITR2MTM5MjkwMTMxODQ2MSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZnJhbWVib3JkZXI9IjAiIHN0eWxlPSJib3JkZXI6MCI+PC9pZnJhbWU+
CONTACT US
COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars
Solar System, Milky Way Galaxy
+1 (999) 999-99-99
Thank You. We will contact you as soon as possible.
Oggi le tue strategie di marketing e business sono più a rischio che mai.
Non si tratta di falso allarmismo: sai bene anche tu quanto il web sia una bomba a orologeria! Scarica la guida gratuita e scopri come puoi rendere le tue strategie a prova di bomba.
La tua email aziendale
Accetto l’informativa sul trattamento dei dati personali (disponibile al link: http://bit.ly/CMI-IDP)
Inviami altre guide, casi studio e la newsletter CMI
GUIDA GRATUITA: I 5 rischi che portano al fallimento le tue strategie di marketing e business
Nuovi concorrenti dall'altra parte del mondo, crisi di reputazione e chi più ne ha più ne metta. Scarica la guida e scopri come metterti al sicuro!
Inserisci la tua email aziendale:
Accetto l’informativa sul trattamento dei dati personali disponibile al link: bit.ly/cmi-informativa
Inviami altre guide, casi studio e la newsletter CMI
INFORMATIVA art. 13 D.lgs 196/03 “Codice in materia di protezione dei dati personali”.
I dati inseriti nel presente form ed ogni altra informazione inviata, saranno trattati esclusivamente per fornirle risposte e chiarimenti, contattandola anche direttamente via mail o telefono. Tutti i dati contraddistinti dall’asterisco sono obbligatori. Gli altri sono facoltativi. Tali dati saranno conservati per finalità statistiche o di backup. I dati non saranno comunicati a terzi, né diffusi. Lei è titolare dei diritti previsti dall’art. 7 del D.lgs 196/03 “Codice in materia di protezione dei dati personali”.
LEGISLATIVE DECREE art. 13 D.Lgs 196/03 “Personal Data Protection Code”.
The data entered in this form and any other information sent will only be processed to provide answers and clarifications by contacting you directly by email or telephone. All the details with the asterisk are compulsory, while the others are optional. Such data will be retained for statistical or backup purposes. Data will not be disclosed to third parties, nor disseminated. You are entitled to the rights provided by art. 7 of Legislative Decree 196/03 "Code on the protection of personal data".