One of the leading paint companies in our country has contacted us to get a clearer idea of the paint market in Italy.
This is a very complex market, as it is made up of many actors: producers, distributors, dealers, installers and even architects, planners and builders!
The main objectives of the Market X-Ray were:
- Market: understand how the interests of online customers are changing. Which types of paints are most interesting? What do people want to paint? What are the new trends and how much are they growing?
- Target customers: distinguish between different targets and understand how to reach them. Where can they be found online? How to reach them? Who are the main influencers for each target?
- Brand: evaluate what are the client’s results today. How are people talking about te brand? How much do they talk about the different products? What are the visibility and engagement results on social media?
- Competition: compare strategies and results with the main competitors (and also with the smaller ones). What results do they get in terms of turnover? And of visibility? And of involvement on social networks?
After this journey into the world of online paints, the picture was much clearer!