Social listening in the Food for new product launch

Central Marketing Intelligence > Social listening in the Food for new product launch

Social listening in the Food for new product launch

A large multinational management consultancy had to study the tastes of consumers related to a specific type of products on behalf of their client, an Italian multinational in the Food sector.

The client was considering launching a new line of products in this category, so the objective of the survey was to combine the results of interviews and focus groups (conducted by the consulting firm) with the insights coming from social media.

After setting up the KPIs and the perimeter of the project (English language), with the listening tools of the network we monitored all conversations on this type of food, cataloging them by product category, for moments and for places of consumption. Among the conversations we have identified:

  • the sentiment
  • the most cited brands
  • the most interesting ingredients
  • the most used attributes
  • events and the type of topics capable of involving consumers more
  • the main influencers.

The survey has brought out a large number of very significant insights on the type of product in a specific European country, providing the client with solid foundations for strategic choices.

It was a Detective On Demand survey, in which the client knew what he needed and asked us to investigate a specific topic for a new product launch.

Date

June 20, 2018

Category

Detective on Demand, Food & Beverage, Marketing agency, Social listening

PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xOCExbTEyITFtMyExZDYwNDQuMjc1NjM3NDU2ODA1ITJkLTczLjk4MzQ2MzY4MzI1MjA0ITNkNDAuNzU4OTkzNDExNDc4NTMhMm0zITFmMCEyZjAhM2YwITNtMiExaTEwMjQhMmk3NjghNGYxMy4xITNtMyExbTIhMXMweDAlM0EweDU1MTk0ZWM1YTFhZTA3MmUhMnNUaW1lcytTcXVhcmUhNWUwITNtMiExc2VuITJzITR2MTM5MjkwMTMxODQ2MSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZnJhbWVib3JkZXI9IjAiIHN0eWxlPSJib3JkZXI6MCI+PC9pZnJhbWU+
CONTACT US
COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars
Solar System, Milky Way Galaxy
+1 (999) 999-99-99
Thank You. We will contact you as soon as possible.
Oggi le tue strategie di marketing e business sono più a rischio che mai.
Non si tratta di falso allarmismo: sai bene anche tu quanto il web sia una bomba a orologeria! Scarica la guida gratuita e scopri come puoi rendere le tue strategie a prova di bomba.
La tua email aziendale
Accetto l’informativa sul trattamento dei dati personali (disponibile al link: http://bit.ly/CMI-IDP)
Inviami altre guide, casi studio e la newsletter CMI
GUIDA GRATUITA: I 5 rischi che portano al fallimento le tue strategie di marketing e business
Nuovi concorrenti dall'altra parte del mondo, crisi di reputazione e chi più ne ha più ne metta. Scarica la guida e scopri come metterti al sicuro!
Inserisci la tua email aziendale:
Accetto l’informativa sul trattamento dei dati personali disponibile al link: bit.ly/cmi-informativa
Inviami altre guide, casi studio e la newsletter CMI
INFORMATIVA art. 13 D.lgs 196/03 “Codice in materia di protezione dei dati personali”.
I dati inseriti nel presente form ed ogni altra informazione inviata, saranno trattati esclusivamente per fornirle risposte e chiarimenti, contattandola anche direttamente via mail o telefono. Tutti i dati contraddistinti dall’asterisco sono obbligatori. Gli altri sono facoltativi. Tali dati saranno conservati per finalità statistiche o di backup. I dati non saranno comunicati a terzi, né diffusi. Lei è titolare dei diritti previsti dall’art. 7 del D.lgs 196/03 “Codice in materia di protezione dei dati personali”.
LEGISLATIVE DECREE art. 13 D.Lgs 196/03 “Personal Data Protection Code”.
The data entered in this form and any other information sent will only be processed to provide answers and clarifications by contacting you directly by email or telephone. All the details with the asterisk are compulsory, while the others are optional. Such data will be retained for statistical or backup purposes. Data will not be disclosed to third parties, nor disseminated. You are entitled to the rights provided by art. 7 of Legislative Decree 196/03 "Code on the protection of personal data".