A large multinational management consultancy had to study the tastes of consumers related to a specific type of products on behalf of their client, an Italian multinational in the Food sector.
The client was considering launching a new line of products in this category, so the objective of the survey was to combine the results of interviews and focus groups (conducted by the consulting firm) with the insights coming from social media.
After setting up the KPIs and the perimeter of the project (English language), with the listening tools of the network we monitored all conversations on this type of food, cataloging them by product category, for moments and for places of consumption. Among the conversations we have identified:
The survey has brought out a large number of very significant insights on the type of product in a specific European country, providing the client with solid foundations for strategic choices.
It was a Detective On Demand survey, in which the client knew what he needed and asked us to investigate a specific topic for a new product launch.
June 20, 2018
Detective on Demand, Food & Beverage, Marketing agency, Social listening